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The Central Museum of Textiles is a good example of how to use industrial heritage to create products in the realm of culture and culture industries. "The White Factory is the seat of the Museum; is a magnificent complex of classicist buildings, one of the most beautiful examples of industrial architecture. It was built by Ludwik Geyer in the years 1835-39; it was many times rebuilt and developed. It was the first "multi-department" mill in £ód¼ which housed the first in Poland mechanical cotton spinning and weaving room with the first in Poland steam machine". The description we can find on the museum website fully reflects the character and atmosphere of the place where now the museum's mission is fulfilled.
The cultural offer that the Museum can be proud of (e.g. the International Tapestry Triennale, the 2005 edition of which was seen by almost 24 000 visitors - data from the report on culture entitled "Kulturalnie do celu") is an example of how an idea and persistence in bringing it to reality is a way to potential success for the owners of forgotten and run-down places of industrial heritage in £ód¼. Long-term plans and consistent action which we observe in the case of the Museum, supported with a high-quality offer, plus a very precise and clear vision of the future of the institution - all this gives an almost 100% likelihood of achieving success. The success is measured by the number of satisfied customers - the recipients of the cultural product, who come from the local community, as well as from other cities, to whom the place is part of an interesting and valuable tourist offer.
There are more beneficiaries of the benefits resulting from the activity of institutions such as the Central Museum of Textiles. £ód¼, which seeks products that distinguish it from other Polish or European cities, should be interested in close cooperation with a museum that offers a tourist product generating revenue in the sector of culture tourism, which is a branch of culture industries.
In the case of cultural endeavours - like in the case of purely business projects - constant development is extremely important, including the expansion of offer and investment. These endeavours should be carried out thanks to the means gained from activities such as renting space, organizing conferences, sale of art work or seeking other sources of finance (EU funds and sponsors' support are a recipe for success in today's market reality). Such activities are undertaken by the managers of the Central Museum of Textiles.
The renovation of the historical place cost over PLN 20 million, 75% of this was paid for from the European Fund of Regional Development, whereas 25% - from national public funds. The museum website informs that "The renovation of the historical place will allow the Museum to gain additional exhibition space, perfectly suitable for huge Gobelin carpets and weaving machines.
The open-air section of the place will play interdisciplinary and interactive functions, and will be used for workshops, little kiosks with arts and crafts and the open-air summer cinema will integrate the Museum into the modern urban space, and will adjust it to the requirements of the contemporary world."
It is clear that the Central Museum of Textiles aims at balancing the proportions between its commercial and cultural activities. It is also clear that the institution has not yet fully exploited the whole range of possible "business" activities. So, we can only hope that the programme will always remain in the first place, and that it will be supported by skilful management of resources and skilful creation of cultural products available to customers from all over Poland, Europe and the world. And as to the residents of £ód¼ and £ód¼ region, we can wish them more jobs in the sector of culture tourism, hotel industry, catering establishments, i.e. branches from the economic background of cultural institutions, as the new jobs can be created thanks to the activities of entities such as the Central Museum of Textiles. |